Disney+ and Hulu combine to provide one-third of U.S. favorites
The acquisition of Hulu by the Walt Disney Company makes the combined strength of Disney+ and Hulu responsible for one-third of all top U.S. titles.
December 27, 2023 15:26
The research conducted by Ampere Analytics states that Disney+ and Hulu's "catalog size would be as second-largest to Amazon Prime Video."
Disney will offer more to viewers through its Hulu takeover
The current library of Disney's is comprised of animations for families and well-known popular works aimed at an audience of all ages.
Ampere's research reveals the fact that "Disney+'s content strategy relies heavily on its extensive Children & Family content portfolio as well as its tentpole Sci-Fi & Fantasy releases from major franchises. The content library of Hulu would be a great complement to Disney+'s since it has the most popular genres that are currently unappreciated in Disney+, particularly Crime & Thriller, Romance, and Horror."
Shows that show a distinct lack of more mature content have driven the acquisition in order to provide more variety to the platform audience.
With a focus on analysis and market research information, Ampere also notes that "Hulu has more subscribers than Disney+ in the US" as of the end of October, 2023.
It's no secret that Disney is looking to be the ultimate destination for those who want to stream video on demand. The acquisition of Hulu is just one of the acquisition that will expand the company's current list of IPs as well as offerings to users.
This is not the sole innovation in the world of top streaming platforms, as Netflix made an announcement about its plans to stream live sports.
Hulu was purchased by Disney
In November, this year, Walt Disney Company announced the acquisition of the platform.
The media giant stated "Disney anticipates it will pay NBCU roughly $8.61 billion, representing the NBCU share in the $27.5 billion guaranteed floor value of Hulu which was established when the two companies signed their agreement in 2019 minus the capital call payments due through NBCU in exchange for Disney."
